Cost Per Wallet

Introducing Cost Per Wallet (CPW), a metric quantifying onboarding costs. It reveals public ROI and drives web2 social growth. It’s a game-changer for crypto clients.

The Challenge of web2 Metrics in web3

Traditional Web2 metrics like CAC and CPC don’t translate well to crypto due to assumptions that don’t apply.

  • CAC CAC assumes a clear conversion event, but in crypto, it often occurs off-site, on exchanges, DEXs, or even on-chain. Users interact across multiple wallets, making direct comparisons difficult.

  • CPC In Web3, the Cost Per Click (CPC) model assumes clicks indicate attention. However, Key Opinion Leaders (KOLs) and banner advertisements hold more influence. Clicks don’t guarantee adoption; they could come from automated bots, airdrop farmers, or casual visitors.

The Cost per Wallet

Reach real crypto wallet owners at a proven cost of $.40–$2.

11insight’s River AI targets the right audience efficiently, optimizing performance in real-time.

3 times more likely to engage other actions or buttons on the destination website.

Stayed on-site for an average of over 35 seconds..

12 times more likely to log in via Wallet, which holds user crypto funds.

5 times more likely to complete a form.

Wallet owners are twice as likely to make a crypto or fiat debit card purchase.

We analyzed 25 web3 campaigns on Solana and Ethereum with retargeting on web2 networks, X and Meta.

These campaigns targeted users in 95 countries, capturing data from over 1 million website visitors on crypto-related sites.behavior.

NFT Ads

NFT ads deliver to user wallets on Solana, Ethereum, XRP, AVAX, SUI, and Bitcoin.

Send an image or video with text, tags, and URL.

Verified on the public blockchain.

Tracking

Non Fungible Token Ads ensure transparency, verification, and uniqueness for each ad, enhancing trust and authenticity in advertising campaigns.

Every NFT ad is publicly visible on the blockchain, eliminating the need for intermediaries.

Use traditional web2 software like Bitly or Sprout Social to track clicks, impressions, reach, and more.